By Mike Munter
Google analytics provides a great deal of info about your website, like amount of site visitors, bounce rate and other significant data that can help you increase your website's conversion rate. And yet were you aware that you could make use of the info inside Google Analytics to enhance your site's amount of targeted traffic?
Outlined in this article, I will reveal to you easy step by step instructions for how you can investigate your Google Analytics and find useful key word data, examine your existing web site position and build back links to efficiently improve your ranking.
Identify Keywords That You Already Rank For
You will have to have your Google Analytics data available on your site for many months in order to get the biggest benefit from this method..
Open Google Analytics and then look into your Traffic Sources Overview. Once there, look at your organic traffic. If you happen to be making use of the old version of Google Analytics, this will bring up a long list of the particular key phrases people are inputting directly into Google's search engine to find your website.
Next, what I do is enlarge this list so I can see the top 50 or more key phrases that potential customers are using to discover my website. Peruse through the list for search terms that you aren't planning to rank for. Look for longer tail keywords, as these are probably ones you may have missed. All these keywords are what I consider to be the particular "golden" keyword phrases that consumers are arriving at your site with that you may not normally have knowledge of. These are the ones you will want to go for.
Ultimately, look for phrases which tend to have a significant amount of monthly searches in Google along with a substantial commercial value. Choose terms and phrases that you have pages about on your website already, to save time.
Get Your Website's Position
Now go to Google and enter in the keyword. Just enter this syntax into Google: “keyword” - using no quotations - and then click on search. You might have to go through several results pages to see your keyword result.
At this moment, in case your keyword phrase is not on page 1 and you have to go much deeper into the listings, you might say to yourself, “No one goes beyond the page 1 listings!” You are likely right; then again, there is also a chance that someone did go digging that far to get to your site. A more likely scenario is this : your website merely happened to be ranked high on the first page of all search results back when this user did the search, since rankings move a lot. Given that sites bounce around frequently, this is most likely what happened. Regardless, it is not important.
What is important here is that we have discovered a webpage on our site which is doing well in search results for a keyword that we probably had not been previously attempting any sort of any seo for.
Creating Links For The New Keyword
The third step is to promote this page of content by building backlinks to it, using the keyword phrase as the anchor text.
One great way to get a link back to your site is go back to Google and search for other blog sites that are relevant to your own. Since my site is about SEO, I would probably enter something like “SEO blog guest post” into Google to find sites that might accept a guest blog post from me. I would then contact various site owners to see if I can post an article on their site, in exchange for a link. Once I have approval, I could write the article and include my keyword with a link back to my site, using proper HTML syntax.
Writing one article with one link like this may or may not be enough to move your site up in Google. You will need to monitor your search ranking to see how you are doing over time. If need be, you may need to submit your articles or look for other link building methods to help you rank higher. Or, if you do not have the time to do it yourself, you can hire an affordable SEO consultant to help you with link building.
Imagine the impact you can make on your site’s traffic if you repeat this process for several different keywords! The idea is to take what is already working and make it better. Boosting a keyword just a few places in the rankings could generate a lot more qualified traffic and visitors to your site each month.
About the Author:
Interested in more ways to increase website traffic? Mike Munter is a small business SEO consultant offering affordable services that will help you get more targeted traffic and increase your sales.