HOW TO MAKE MONEY WITH A NEWSPAPER CLIPPING SERVICE

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This is a very lucrative business, and it's growing in demand

and popularity.

 

There are thousands of people in all parts of the world who are

making hundreds of dollars each week, just reading and clipping

news items in the privacy of their own homes!

 

The press clipping business is very misunderstood by most

people, and therefore there are a lot of people who are very

sceptical about it as a way for ordinary people to make money at

home.

 

If you explain to friends or neighbours that you operate a press

clippings business, most of them will think you pore through the

obituaries, funeral notices, and wedding announcements, clipping

these out and sending them to the people or relatives of the

people being written about.

 

In reality, this is but a very small part of the home based

newspaper clipping service.

 

The really successful press clipping services have contracts

with companies and organisations that want to keep current on

any number of matters reported in the papers.

 

Some companies hire clipping services in order to keep track of

what their competitors are doing.

 

Other companies, including businesses of all kinds, use clipping

services as a means of locating sales leads and new customers.

 

National magazines and newspapers are always in need of

different or interesting material, and frequently employ home

based clipping services.

 

To set yourself up in this kind of business, you'll need only a

pair of scissors and as many different newspapers and magazines

as you can subscribe to.

 

A visit to your local public library should be most informative

relative to newspapers and magazines available to subscribers.

 

You should also visit your local wholesale paper house, or make

a deal with your local stationery store to buy labels at a

discount price.

 

You'll want to attach these labels to the top of each clipping

you send to your clients.

 

On these labels, you'll want to print the name of the

publication the clipping came from, and the date it appears, as

well as your own name and address.

 

The next step is simply to start clipping articles that mention

or talk about specific companies or people.

 

File your clippings in envelopes or boxes according to

industries or types of businesses, by company name, and

according to the names of the people mentioned.

 

Once you have ten or more clippings that talk about a particular

company or person, put them in an envelope and send them to that

company's owner or public relations director.

 

You should try to get your clients to agree to pay you a monthly

'reader's fee', for which you agree to look for anything in the

newspaper about him or his company or industry.

 

Every time you spot such an article, you of course clip it, and

send it to him.

 

A minimum monthly 'reader's fee' is usually about £20, but it

can vary according to the number of publications you read, and

the number of clippings found.

 

Generally, a clipping service that scans countrywide

publications will charge about £50 per client, or £100 per

client for those wanting clippings from national publications.

 

These fees, of course, are monthly fees, and you can easily see

how you could make some very good money with just 20 to 25

clients.

 

To promote and build your business, you can scan your local

business services directory and send out a solicitation letter

to each of those listed.

 

A couple of days after you've posted your sales letter, you

should follow up with a phone call.

 

A short, to the point, ad under "Business Personals" in your

daily newspaper will also bring in new clients for you.

 

And as soon as you can afford it, go with at least a small

display ad in the Yellow Pages.

 

You should definitely contact the public relations firms,

advertising agencies, and civic organisations in your area.

 

Explain your services and ask them if they have any special

clients or needs you can help them with.

 

You'll find many of your local political and "cause" groups very

interested in receiving clippings about their opponents.

 

Clipping services in one form or another have been around since

the advent of printing press, and as stated earlier, they're

becoming more in demand.

 

It's definitely the kind of business anyone who knows how to

read can set up and operate with an absolute minimum investment.